Reports

Delivery events from the email and SMS providers are recorded for every message: delivered, opened, clicked, bounced, complained and unsubscribed.

Where to look

Page	Shows
Dashboard	Recent sending at a glance: contact growth, consent summary, delivery health, recent campaigns, active automations and recent imports. A period selector sets the range
Delivery → Event Analytics	Delivery, open, click, bounce, complaint and unsubscribe rates over time, for email or SMS, hourly or daily, between two dates
Campaign reports	Results for one newsletter or automation. Open a newsletter once it has been scheduled and press Report, or follow the report link on an automation in Campaigns → Automations
Delivery → Message Log	Each message and the events that followed it
Organisation Management → Quotas	Owners only: allowances and usage across all accounts

Things worth knowing

• Opens are an estimate. Some mail apps open images automatically, and others block them.
• A bounce, complaint or unsubscribe changes the contact's consent and suppression automatically. See Consent and double opt-in.
• Figures can lag the event by a short time because they are aggregated in the background.